About WataugaOnline.com
Your High Country Connection
Real-time news, weather alerts, and traffic updates serving Watauga County and the surrounding region since 2010
Our Mission
WataugaOnline.com delivers constantly-updated information that impacts your High Country life daily. From breaking news and severe weather alerts to traffic conditions and community events, we're your trusted source for staying informed and connected.
Meet the Founder
Kenneth Reece
Founder, Owner & Operator
As a Watauga County native with over 30 years of broadcasting experience, Kenneth created WataugaOnline.com from a simple Facebook page focused on local road conditions. His passion for the High Country and commitment to keeping residents informed has grown into a comprehensive news network.
Kenneth's background spans radio DJ work, news reporting, Appalachian Sports Network talent, and various media endeavors. He also owned and operated a local dump trucking company for 20 years, giving him deep roots in the business community.
“I know this area and I know the residents and businesses that call this area home. We all love the High Country and share the same concern for safe travels and enjoyment of this beautiful area.”
Our Journey
The Beginning
Started as “Watauga County Road Conditions” Facebook page on December 13. Gained 4,000+ likes in just four weeks.
Interactive Innovation
Became the FIRST High Country media website to add Interactive Radar and live web video feeds from key locations.
Going Mobile
Launched mobile apps for iOS and Android, becoming the only locally-based High Country media site to offer mobile apps.
WataugaOnline.com
Transitioned from WataugaRoads.com to WataugaOnline.com with major hosting upgrade to handle 1.2+ million annual page views.
Visual Expansion
Added Instagram to our social media presence, creating a fifth platform for reaching the community.
Comprehensive Redesign
Unveiled dedicated pages for Traffic Alerts, Weather Alerts, and News. Reached 5.1 million page views for the year.
Growing Stronger
Surpassed 5.7 million annual page views, continuing to serve as the High Country's trusted news source.
Trusted During Critical Moments
WataugaOnline.com has been the go-to source for real-time updates during major events affecting our community:
Emergency Coverage
Wildfires, accidents, and major road closures
Historic Events
Presidential visits and community milestones
Severe Weather
Real-time updates when conditions change rapidly
Connect With Us Everywhere
Stay Informed. Stay Connected.
Get instant alerts, breaking news, and weather updates that matter to your High Country life.
Important Information
Content Sources: This site contains public comments, user-generated content, information from local and state officials, and articles about current road and weather conditions in Watauga County.
Weather Forecasts: Official weather forecasts and mentions are referenced from certified meteorologists and/or the National Weather Service, with acknowledgment given to those sources. Local weather observations and forecasts are welcomed from the community and passed along as such.
Independence: This site is not affiliated with or maintained by any Watauga County government office, North Carolina government office, transportation organization, or NCDOT.
User Comments: Comments are strictly the eyewitness accounts of those posting. The administrators and owners of this site accept no responsibility for accidents or injuries related to any travel deemed appropriate by comments or advice given on this page.